– a regional design competition that provides a platform for university students to unleash their creativity and present their depiction of future kitchen designs and appliances.
Last year's event saw nearly 600 registrations from participating countries – Saudi Arabia, Iran, South Africa and the UAE. This year, with a focus on eco-friendly and futuristic designs, LG has expanded the event form my photo and wallpaper at with the addition of two new countries, Egypt and Turkey, and expects a 30-40% increase in participation.
Mr. John Lee, the Managing Director of LG Electronics KSA said: "Conceptualife as the name suggests is about developing concepts that can make life better and this is in line with LG's philosophy. Our goal is to encourage local talent by giving design students from across the MEA region the opportunity to showca oled technology on mobile phone se their ideas to a wider audience. This also provides LG with insight into design visions for a greener tomorrow from the region's youth and next generation consumers."
"We were highly impressed with the submissions last year, and have no doubt that this year's designs will be outstanding. Going green is at the forefront of LG Electronics plans for the future, and events such as this are imperative to provide us valuable perspective from tomorrow's generation of potential customers," added Mr. Lee.
Universities from participating countries have already showed their support and enthusiasm encouraging students to actively participate. The Universities participating this year from Saudi Arabia are Effat University and Dar – El – Hekma.
The finale, which takes place on 24th May, 2011 in Dubai, will see two shortlisted finalists from each country battle it out for first place. Each individual will be invited to present and explain their designs to an expert panel who will evaluate their work on uniqueness of design relative to existing kitchens, the use of innovative kitchen appliances, functionality, and use of space, storage and worktops.
All designs are expected to emphasize environmental solutions including the use of recycled material and durability, and will be scored accordingly. All these factors will weigh in on the judges' decision as they look at the feasibility of bringing such designs to markets.
About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
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